Beginner's Guide to Email Marketing - Part 1

Posted by The Currier & Cash Team on 28th Nov 2023

First Steps to Start Email Marketing

Email marketing boasts the best ROI in marketing, yet it is often overlooked and under-prioritized in business strategies. While there are many reasons for this, a lack of know-how consistently emerges as a primary factor that keeps this valuable outreach avenue underutilized.

At Currier & Cash, we specialize in guiding you through every aspect of email marketing, and we often meet business owners who simply want to manage their email marketing campaigns themselves. If you have the time and know-how, this can greatly benefit the health of your business. So, let's knock down the initial barriers and start by discussing how to take your foundational steps to become an email marketer.

The following article is tailored for business owners new to this arena and provides a step-by-step approach to launching a successful email marketing campaign.

1. Actively Collecting and Storing Emails

First of all, obviously, you need contacts to reach out to if you're going to have an effective email marketing strategy. So, let's talk about how to make sure you're properly collecting and storing your contacts.

  • Effective Email Collection Strategies: Incorporate email sign-up forms on your website, social media, and at points of sale to organically grow your list.
  • Consider Lead Buying: While building an organic list is ideal, purchasing leads is an alternative. Choose reputable sources to ensure lead quality.
  • Efficient Email Storage Solutions: Start with simple systems like spreadsheets, and then transition to more sophisticated methods as your list expands.

2. Creating a Dedicated Email Marketing Address

Where your emails come from is very important to the health of your long-term ability to communicate with your base through email marketing. Let's talk about some of the dos and don'ts of the type of email address you need to set up for this advertising.

  • Choosing the Right Email Address: Opt for a professional, business-related email address, enhancing brand recognition and improving deliverability.
  • Benefits of a Marketing-specific Email Address: A distinct email address for marketing streamlines campaign management and improves email deliverability.

3. Utilizing a CRM for Effective Email Marketing

While CRMs do add an expense to email marketing, they're well worth that price. If you're new to email marketing, you might be wondering, 'What is a CRM?' Here's why this tool is indispensable for your marketing strategy.

  • CRM Advantages for Small Businesses: A CRM system is essential for effectively managing and analyzing your email marketing campaigns.
  • CRM Features: Use the CRM for creating engaging emails, segmenting your audience, and tracking campaign performance.
  • Data-Driven Marketing Decisions: With a CRM, leverage analytics to refine your email marketing strategies based on engagement metrics.

These steps are designed to set small to midsize business owners on the path to email marketing success. Stay tuned for Part 2 of this series, where we will explore the next best steps as you begin this journey.

Need expert help with your email marketing campaign? Discover Currier & Cash’s range of services, from crafting personalized email strategies to managing technical aspects. Explore our packages for small businesses here; click here.